Ottometric in Stuttgart
The Ottometric team recently attended the ADAS/AVT show in Stuttgart, Germany and, as usual, there were lots of exciting new developments in the ever-changing world of autonomous driving and advanced driver assistance systems.
Big Picture: ADAS continues to get more complex and that’s driving innovation across the board.
A few key takeaways from our team; would love to hear your thoughts.
Simulation is Everywhere
If 2024 was the year of the logger, 2025 definitely had the markings of being the year of the simulator. Simulation companies and products occupied the majority of the floor space and there was a noticeably wide range in the quality of the products being demonstrated. There was also a discernible sub segmentation of simulation products, perhaps indicating a trend/technology that is approaching maturity and increasing market adoption.
Data, data, data
Loggers were still a hot topic though. Real world data collection continues to be a challenge which was reflected in the significant presence of data loggers and data visualizers. Also apparent was the exploration of new techniques and methodologies including scenario-driven collection and validation. Established companies appear to be struggling with ever-exploding data sizes leaving room open for innovative new players turning to newer standards like GTSM3. Needless to say, simulation strategies also play into this same desire to drive down collection and validation costs.
Future Trends to Watch
- China Inc is ever so slowly expanding their footprint; expect this to get larger over time
- On-board systems are getting increasingly powerful; they are running things like AGL (automotive-grade Linux), containers, etc.
- Software Defined Vehicle initiatives are continuing to gain steam and are becoming more relevant to manufacturers than ever before
- Focus is increasingly turning to scenarios, broadly, and edge-cases, specifically, when it comes to improving ADAS testing and validation
- Still a micro-trend, but companies are starting to pay attention to simplifying the engineer’s experience by focusing on UI/UX, which largely remains function-biased
And finally …
… there were a number of informative sessions throughout the expo including one from our very own Chris Moberg, VP of Engineering. Chris talked about how we utilize sensor fusion and mapping to improve localization that further refines the accuracy of our KPI computations. This is a good illustration of how we at Ottometric take advantage of every modality at our disposal to continually improve our AI-powered platform to perform ADAS validation faster and cheaper. If you are interested in learning more, head to www.ottometric.com or write us a note at info@ottometric.com.
